21 Feb

Fiat Tipo: Functionality, Simplicity and Personality Turn Thirty

The Fiat Tipo – an innovative concept that continued the tradition of Fiat in a key market segment for the day – was introduced to the public on January 26, 1988. The Tipo family today celebrates its first 30 years of functionality, simplicity and personality. The car was developed by an international team of more … Continued

15 Dec

Five success stories for Fiat at Key Award and NC Digital Awards

The first Fiat short movie “See you in the future” won the Key Award for the “Branded Entertainment/Storytelling” category, while “Missing parts”, the video tribute for International Women’s Day, won the “Social, institutional, public communication, educational campaign” category. The “Missing parts” video also won the NC Digital Awards in the “Viral Video Advertising” category and, … Continued

16 Nov

Fiat is the Main Sponsor of the Turin Film Festival

For the third consecutive year, Fiat is sponsoring the major festival of cinema in Turin. Held for the 35th time this year, the TFF will take place from 24 November to 2 December. The TFF has chosen a fleet of ten Fiat cars, all 500X and 500L models, which will ferry guests around throughout the … Continued

06 Sep

Bulgari jewellery takes a trip in the Fiat 500

Fiat agree prestige partnership with Bulgari. 1,600 miniatures of the Fiat 500F have been produced for 300 Bulgari boutiques worldwide. These cars will be carrying magnificent items of Bulgari jewellery, symbolising the finest Italian taste and style. The 500 project forms an integral part of Bulgari’s “Roman Holiday” creative campaign. Fiat and Bulgari have agreed … Continued

19 Jul

Celebrations continue with another gift for the Fiat 500

The first Fiat short starring Adrien Brody garnered one million views in less than 24 hours   It has just gone live on YouTube and it is already a hit. “See you in the future”, Fiat’s first short which celebrates the 60 years of the Fiat 500, has just surpassed one million views in less … Continued

14 Jun

Fiat 500 Forever Young: Iconic model time travels to 80s Madrid

Fourth instalment of Fiat 500 Forever Young multimedia tour visits 80s Madrid Tour celebrates the legendary Fiat 500’s 60th birthday and record-breaking success Join the virtual tour at www.500foreveryoung.fiatpress.com One more destination to visit before global birthday celebrations on July 4th The iconic Fiat 500 will time travel to 80s Madrid in the latest leg … Continued

18 May

The Austrian Marcus 2017 award goes to the Fiat Tipo family

Fiat received two important awards from ÖAMTC (Österreichische Automobil-, Motorrad- und Touring Club) in the competition that rewards the vehicles with the lowest running costs in the Compact and Station Wagon categories The Austrian automobile club ÖAMTC has named the winners of the coveted Marcus awards for the fifth year running. In competition were 47 … Continued

14 Mar

Fiat 500, 60 years of history: Forever Young

With nearly six million vehicles sold since 1957, the Fiat 500 kicks off the celebrations of 60 years of great success. The new “Forever Young” badge will feature in all activities celebrating the anniversary. These will include a multimedia journey to discover the legend of 500 at www.500foreveryoung.fiatpress.com. The first tribute is the Fiat 500 … Continued

29 Sep

500 Riva parades in the French capital with the “Tender to Paris” limited edition

On the stand at Europe’s most glamorous motor show, Fiat is launching the 500 Riva “Tender to Paris” special series displayed next to the Aquariva Super, both in exclusive “Sera Blue”, the traditional colour of the Sarnico shipyard Fiat is shining in Paris with a symbol of outstanding Italian beauty, fruit of the meeting between … Continued

20 Sep

Fiat at the 2016 Paris International Motor Show

Fiat’s partnership with Riva leads to the meeting of two icons: Fiat 500 Riva goes under the spotlights, alongside an example of the Aquariva Super, the yacht that inspired its creation. Two symbols of Italian beauty. On the stand, all the members of the Tipo family, with the recent launch of the new Station Wagon … Continued

15 Sep

Orders Open for the 2017 Panda: Personality and Connectivity

The Panda is being refreshed while retaining the characteristics underpinning its success: personality, functionality and simplicity. One of the major innovations is the UconnectTM infotainment system. The dedicated Panda Uconnect app provides a simple, user-friendly interface with Android and iOS smartphones. Also brand-new are two body colours and two rim designs. The new steering wheel … Continued