01 Nov

Fiat Professional presents the complete, refreshed line-up at the IAA in Hannover

  • The new full line range at the biggest European exhibition of commercial and industrial vehicles.
  • The spotlight is on the Ducato, the best seller celebrating its 35-year anniversary and more than 2.9 million customers.
  • The model is equipped with the new Euro 6 engines and now available is a new long 9-passenger People Mover that represents an important step taken by Fiat Professional towards the Minibus segment.
  • Space is given over to the versatile Talento and the unstoppable Fullback, also in the captivating MXGP livery with which the brand participated in the World Championship as an Official Sponsor.
  • Not just products, but Mobility Solutions as well: FP’s commitment to reducing the “Total Cost of Ownership” and developing customised solutions to meeting its customers’ needs.
  • Sustainability: Fiat Professional once again confirms its commitment starting from experience and the most extensive CNG offer of the sector, with the New Fiorino and Doblò Cargo models in the Natural Power version (petrol/methane fuel feed) exhibited.
  • The Ram Truck brand is making its début in Hannover as an integration of the Commercial Vehicles offer to seize all the potentials of the EMEA market.
  • On display is a Ram 1500 Quad Cab Sport with automatic transmission and torque converter.
    Mopar accessories and services tailored for professionals complete the exhibition.

The 66th edition of the Hannover International Motor Show, the biggest European exhibition of commercial and industrial vehicles, will take place from 22nd to 29th September. The event will gather professionals and major vehicle manufacturers, including Fiat Professional, in the German city. Fiat Professional has always played an important role in the sale of light commercial vehicles in the German market.
In Hannover, Fiat Professional is displaying the entire line-up. After being completely refreshed in just two years, today it has the right answers to all transport mission needs because all segments are covered. All body types, loading capacities and volumes, a complete choice of wheelbases, widths and height variants, in addition to high-efficiency engines and various fuel options (petrol, diesel, LPG and methane).
Furthermore, as proof of the extraordinary flexibility of its models, Fiat Professional is focusing utmost attention on the “specialities”, such as people transport and vehicle conversion. This sector includes shuttles, assisted mobility, mobile workshops, vehicles with cargo beds, vehicles insulated or fitted with cold storage compartments, motorhomes for leisure time and public administration vehicles. In brief, any professional activity or mobility need can be satisfied by Fiat Professional vehicle conversions, as demonstrated by the collaboration with the major European outfitters.
In short, the new Fiat Professional range is capable of responding to all professional needs by covering 97% of the market. These are the sound foundations on which the renovation of the brand is based. Together with the new products, Fiat Professional is also evolving by expanding the commercial sales force and the dealership network, boosting service quality and accessing new markets with made-to-measure solutions. This means having the right models available, and above all having them available in the right segments – those which represents the largest slice of the sales mix. All this will allow Fiat Professional to balance the European market share with that of Italy and double sales in Africa and the Middle East, where the brand is expanding its network also by exploiting the synergy with Chrysler.
At the Hannover Motor Show you will also be able to appreciate the wide range of Mopar, the reference brand for services, Customer Care, original parts and accessories for FCA Group brands. They are all very high quality products that can be selected both when buying a vehicle and at a later time to customise it with services and exclusive accessories. Two models on display (the Ducato and Doblò Cargo) also are fitted out with specific equipment studied by the Technical Service Operation Division of the Mopar brand.
Lastly, the stand located inside pavilion 16 boasts a brand new installation design that sets off both the brand’s new, ever more customer-oriented approach and the many new products on show. It is all underscored by a number of evocative pictures on the walls and displayed on three LED walls that exhibit the new key vehicles of the different work environments. As the new communication campaign says, “Work never stops”, and Ducato, Doblò, New Fiorino, Talento and Fullback are ready to take turns working shifts between one activity and the next, from dawn to the dead of night, to support every professional through and through.


The spotlight at the German show shines on the famous Ducato, the brand’s best seller that over 35 years and six generations has been chosen by over 2.9 million customers. Without considering that more than 600,000 families travel in a Fiat Professional Ducato base motorhome, the Ducato base being the undisputed leader in this sector and a benchmark in the category: over 75% of motorhomes in circulation today have a Ducato base.
Ever since the dawn of its history, the Ducato model has represented a real brand able to revolutionise its segment with continuous innovations found today on all the light commercial vehicles. And over the years it has gradually enhanced its features to become a trendsetter produced in over 10,000 product variants and sold in more than 80 countries worldwide. This adds up to global success. In 2014 the model was brought up to date to meet new customer needs by offering more technology, more efficiency and more value. And recently the new range of Euro6 engines implementing LPEGR and SCR technology according to the vehicle mission made its début.
Visitors to the Fiat Professional stand can get to know three models starting from a new Combi with long wheelbase fitted out with the 150 HP 2.3-litre Multijet2 engine, the best of its class in terms of fuel consumption and CO2 emissions. It should be emphasised that the vehicle exhibited comfortably seats 9 people and at the same time boasts a roomy luggage compartment (up to 2 m) that is the best of its class. What’s more, it features leather-wrapped steering wheel, level control suspensions, a programmable and independent Webasto heating system, camera and parking sensors, control and speed limiter. The vehicle is distinguished by a refined metallic grey livery with 16″ alloy wheels and innovative LED daytime running lights.
This version introduces a new family of vehicles dedicated to people transport that will be enriched in 2017 with the new Minibus models that have been fully re-engineered: new interiors, new ergonomic seats, new and efficient air conditioning system and a wide range of customisation for every short or long-range transportation need. Thanks to its low ground clearance and its interior roominess, Ducato is the ideal vehicle for urban and suburban passenger transportation, for both individuals and professionals.
On display at the Hannover show will also be an original Ducato set up in collaboration with the Technical Service Operation Division of the Mopar brand. More specifically, starting with the outstanding versatility of the model, the silver grey vehicle is equipped with a 150 HP 2.3-litre Multijet2 engine. It is a smart and innovative solution dedicated to a professional who uses it as a natural extension of his workplace. By using a quick and safe installation and removal system, Mopar offers a range of equipment suited to the diverse needs of customers. The version presented in Hannover displays a composition with three shelving models arranged on the two sides of the Ducato and storage compartments, drawers and tool cases. To enhance mobility, the vehicle also fits a power generator on an extractable top which can be used to operate a 10 bar air compressor in addition to other devices. Finally, other accessories worth mentioning are two telescopic cargo holding bars, a strap holder case and a handy trolley.
Lastly, space is given over to a version on a Ducato with cab and flat bed base that demonstrates the exceptional versatility of the model, which lends itself to countless conversions. Distinguished by a white body, the vehicle is equipped with a 180 HP 2.3-litre Multijet2 engine (Euro 6) and a manual 6-speed transmission. Other equipment includes: 16″ alloy wheels, cruise control and speed limiter, leather-wrapped steering wheel, LED daytime running lights and driver’s seat with springs for extra comfort. Also installed on the vehicle is the Comfort pack that includes the Uconnect Nav 5’’ radio, rain and dusk sensors, fog lights, automatic A/C, electrically closing rear-view mirrors and driver assistance systems LDWS (Lane Departure Warning System) and HBR (High Beam Recognition).


In Hannover two Fullback models can be admired. They are both equipped with a 180 HP 2.4-litre aluminium turbo diesel engine combined with four-wheel drive and manual 6-speed transmission. It is the symbolic product of the new range which is introducing the brand to an entirely new playing field and is a major leap towards Fiat Professional’s growth as a global brand. Interestingly, pick-up trucks are one of the most important segments in the EMEA region amounting to 22% of the entire commercial vehicle mix. While the average mark in Europe is about 6% and on the rise, in Africa and the Middle East it reaches a remarkable 70%. Perfectly aligned with the top competition in terms of configurations, size and engines, “Fullback”, the Fiat Professional “Work Hero”, has been created to answer the specific needs of professional customers: its great flexibility makes it suitable for all kinds of work and non-work uses.
The spotlight is trained on the Fullback that recently took part, as the Official Vehicle, in the famous 2016 MXGP FIM Motocross World Championship, where Fiat Professional was Official Sponsor besides the Title Sponsor in the three races held in Belgium, Italy and the UK. This particular model is in the “extended cab” configuration and features a sporty dark fabric covering matched with a special livery in keeping with the motocross theme, made in collaboration with Garage Italia Customs. Its equipment includes: underbody skid plates for off-road use, black 16″ alloy wheels, black front grille, specific side steps and steel sport bar painted black that emphasises its sporty look.
The second model on display is a “double cab” in the rich LX version, with white livery and dark fabric interior. The vehicle is embellished with tubular side steps, underbody skid plates for off-road use and 17″ alloy wheels. The standard equipment includes the automatic A/C unit and the 7” touch display radio with built-in navigation system and rear camera. Also carrying the Mopar signature are several accessories installed on the vehicle, such as the logo valve caps, fabric mats and the loading compartment lining.


The spotlight will also be focused on the new Talento, the model that with its generous loading capacity is the ideal work mate for professionals in city streets and on major roads alike. Its features include outstanding versatility and the ability to adapt to the most diverse needs of customers. Its highly symbolic name evokes the innate qualities of the vehicle and the concept of value by making reference to the name of an ancient coin as in the best Fiat Professional tradition. The result is a functional vehicle that enhances the value of work, time and money of professionals by focusing on their real needs. Talento is link between Doblò Cargo and Ducato and is allowing Fiat Professional to cover new load volumes and lengths and compete in the 2P segment with an ideal-sized wheelbase.
The New Talento line-up covers new volumes and load lengths to fully meet all professional transport needs. The opening of the “CargoPlus” partition situated under the passenger seats allows professionals to carry objects measuring up to 3.75 metres in length (4.15 m for the long wheelbase trim level).
Its extraordinary accessibility is also guaranteed by the threshold of just 552 mm and the 1030 mm width of the sliding door (100 mm from the floor). The load volume equals 5.2 m3 in the short wheelbase trim level, 6 m3 in the long wheelbase trim level and a generous 8.6 m3 in the long wheelbase and raised roof trim level; this means that the New Talento, even in the short wheelbase trim level, is capable of carrying 3 Euro pallets.
Two models are on display in Hannover: a cargo version and another for passenger transport. The first vehicle distinguished by a pastel white livery, matt black 17″ alloy wheels and “Techno Silver” interior including black dashboard and instrument trim painted silver. It is then entirely embellished with silver or chrome interior details.
The vehicle is equipped with the 125 HP 1.6 EcoJet S&S TwinTurbo engine with 320 Nm combined with a manual 6-speed transmission that adopts both SCR (Selective Catalytic Reduction) technology for reducing emissions of nitrogen oxides, thanks to the use of AdBlue® solution, and a TwinTurbo that reduces emissions and fuel consumption, and consequently also operating costs.
The equipment of the vehicle is completed with three Mopar accessories that make it even more functional: rubber mats, LED interior lights and a smartphone support on the dashboard.
Distinguished by its elegant metallic green paintwork and two comfortable rear sliding doors, the second Talento on display has Matt Black 17″ alloy wheels and “Living Brown” interior (black/brown dashboard and glossy black trim with chrome details). A further touch of elegance is given by some internal chrome and glossy black elements, and four Mopar accessories, such as side steps, a smartphone support on the dashboard, fabric mats and protective loading compartment threshold. It is equipped with the 145 HP 1.6 EcoJet S&S TwinTurbo with 340 Nm, combined with a manual 6-speed transmission that is also fitted out with SCR technology and a two-stage turbocharger.
Both models on show are equipped with upper grid with black bars, A/C, rear camera, fog lights and LED daytime running lights built into the bumpers, plus the 7” Radio Touch Nav including the navigation system, AM/FM (+DAB) radio, USB and AUX ports for music files and Bluetooth® technology for hands-free phone use.

Mobility Solution: reduction of the “Total Cost of Ownership”, customised business solutions for customers and sustainability

Together with movability solutions made-to-measure, Fiat Professional boasts an increasingly customer-oriented approach that can be deduced from its constant attention both to reducing “Total Cost of Ownership” and sustainability. In particular, durability, robustness and consequent increase in the residual value, combined with efficiency and low operating costs and the reduction in price of spare parts, allow the Fiat Professional models to boast some of the lowest maintenance and repair costs in its class, an essential contribution to the improvement of Total Cost of Ownership between the purchase and the sale of the vehicle.
Similarly, Fiat Professional is committed to offering sustainable solutions to a wide range of customers, to reducing the environmental impact of its vehicles throughout their life cycle and to responding to consumer demands in every market where it operates. It is not by chance that the brand offers the widest range of LCVs with the methane fuel option, thus contributing to FCA’s unquestioned leadership in the European market: from 1997 to the present, the group sold over 700,000 cars and commercial vehicles powered by methane fuel.

New Fiorino

Another new model of the range exhibited at the Hannover Motor Show is the new Fiorino, the evolution of the model that invented the small van segment. With refreshed a design, inside and out, the New Fiorino is perfect for use in cities, agile in traffic and easy to park. Despite this, it has a remarkable loading capacity of up to 2.8 m3 and can carry up to 660 kg of payload. Furthermore, the New Fiorino is at the top of its class in terms of performance, low running costs, comfort and functionality.
Interestingly, the stand displays a Natural Power version equipped with the 70 HP 1.4 engine boasting a dual petrol and methane fuel supply – a solution that only the Fiorino offers in the small van segment – ensuring an autonomy up to 960 km. The natural gas is loaded in two steel cylinders located under the floor, with a total capacity of 77 litres (the equivalent of about 13 kg of gas). In this way, the loading compartment remains perfectly flat and even over its entire length so that it can be put to optimum use with a guaranteed volume of 2.4 m3, complete with a revolving partition and a 500 kg payload (driver included). Proposed in the SX version, the vehicle on show is characterised by its A/C unit, 5″ Touchscreen Bluetooth Nav Radio, leather steering wheel with radio controls, 15” trekking alloy wheels, parking sensors and fog lights.

Doblò Cargo

The heir to a winning model – it has been sold to over 1.6 million customers from 2000 to date – the Doblò Cargo offers the widest range in its segment (from vans to combis, plus the conversion versions for specific uses) and aims at consolidating its position in this market segment, which makes up approximately 25% of the European total light commercial vehicles. Its particularities include top-in-class loading capacity (up to 5.4 m³) and payload (up to 1 tonne), in addition to the adoption of exclusive Bi-link suspensions and a complete range of Euro6 engines (turbo diesel, petrol and petrol/methane).
The Hannover Motor Show hosts a Natural Power version equipped with the dual fuel engine (petrol/methane) which grants performance levels worthy of the petrol version but with all the economic and environmental benefits offered by methane. In detail, the 1.4-litre 16V T-JET Natural Power develops a maximum power of 120 HP (both when running on petrol and on methane) and progressive torque values (206 Nm at 3000 rpm). Hence, gear flexibility is high, with reduced use of the 6-speed transmission, for an enjoyable and relaxing drive. Simply press on the accelerator for a nifty response, helped by the reduced inertia of the turbocharger. Doblò Cargo Natural Power is therefore a vehicle that cares about both the environment as well as the needs of the active family: indeed the useful volume of the boot remains unchanged since the methane cylinders are placed under the floor. The total capacity is 95 litres, equal to roughly 16 kg of natural gas, for the short wheelbase versions equipped with 4 cylinders (the long wheelbase versions have 5 cylinders which contain 130 litres/about 22 kg of methane) which are supplemented by the 22 litre capacity of the petrol tank.
The vehicle’s equipment includes: automatic A/C, 5″ Touchscreen Nav Live Radio, leather steering wheel with radio controls, parking sensors and fog lights. Moreover, it includes the multifunctional front seat bench which makes it possible to use 3 seats and also provides a generous storage compartment underneath. The central seat is folding and can be used as an armrest or as a convenient document storage compartment, while the side seat is also folding to allow transportation of long items and related anchorage using practical retaining hooks in the back of the seat. Like the Ducato described above, the model displayed has been set up in collaboration with the Technical Service Operation Division of the Mopar brand. In detail, the Doblò Cargo in Hannover is fitted out with an entire set of equipment ideal for the different needs of its customers. In detail, a modular composition of shelving complete with storage compartments, shelves with drawers and tool cases that can be arranged on both sides of the vehicle can be admired. It will also be possible to view a set of accessories including telescopic cargo holding bars, strap holder cases, a handy trolley and much more.

Ram 1500 Quad Cab Sport

For the first time ever the Ram Truck brand is taking part in the Hannover Motor Show, thus marking the brand’s début as an integration of the Commercial Vehicles offer to seize all the potentials of the EMEA market.
The vehicle on display is the Ram 1500 Quad Cab Sport with 5.7-litre HEMI® petrol engine and automatic 8-speed transmission. Distinguished by a Bright White livery, the vehicle has been modified to accommodate an LPG system, a very common option in Europe which allows the driver to switch between two fuel options (LPG or petrol) and to reduce fuel consumption while maintaining high performance driving.
Ideal for both work and leisure activities, the versatility of this configuration is further confirmed by the Mopar accessories created for commercial vehicles, including the side steps and black tool case. In addition, the Ram 1500 Quad Cab Sport offers a tow bar approved for the European market, and standing out among the options are the bucket seats with leather inserts, the loading compartment with tilting flat surface, the rear axle ratio of 3.92 and rear axle with anti-roll differential. Finally, the vehicle has a hood for sports performance and an under rail cargo bed covering.