Jeep Compass Takes Centre Stage with The Rolling Stones
- Jeep® is Official Sponsor of the 2017 ‘Rolling Stones – No Filter’ European tour from September 9 to October 25.
- New Jeep Compass will guest star on a special stage at all tour venues.
- Digital and musical activities will allow fans to express their free spirit in true Jeep style.
- Customers can win tickets by booking a Jeep Compass test drive
Two enduring cultural icons will join forces for the second time starting this month as Jeep sponsors the iconic rock band the Rolling Stones’ new European tour.
Both legends in their respective fields, the pair will team up for the high energy ‘Rolling Stones – No Filter’ 2017 tour that will take in 14 concerts across the Continent between September 9 and October 25.
It’s the second time Jeep has partnered with the legendary band, having previously collaborated on the hugely successful ’14 On Fire’ tour in 2014. The reunion celebrates the synergy between the Rolling Stones’ revolutionary and lasting impact on the history of rock music and Jeep’s own 76-year reputation as the most authentic expression of motoring freedom and adventure.
Guest star of the ‘Rolling Stones – No Filter’ tour will be the new Jeep Compass – the most recent addition to the Jeep line-up, which combines the legendary off-road capabilities of the brand with user-friendly connectivity and safety technology and a distinctive and modern style.
A Jeep Compass stage outside each venue will give Stones fans a thrilling brand experience, built around the ‘Recalculating’ theme of the Compass ad campaign, where they can turn themselves into rock stars to the band’s tunes playing through the speakers of a Jeep Compass.
The most talented will be invited to play the instruments available on the Compass stage and at the end of their performance they will be able to autograph the backstage board. Photos can be taken and shared on social networks using the official hashtags #recalculating, #jeepcompass, #jeep and #stonesnofilter.
Customers who took the new Compass for a test drive in August and September will be entered automatically in a drawn to win tickets for the shows in Germany, France, Italy and Spain.
Turin, September 5th 2017