10 Oct

New 500L S-Design, Sporty Emotions Styled for Young Families


The 500L special edition is the latest addition to the Fiat S-Design family, which already includes the 500X, the Tipo 5-doors and the 124 Spider. Dedicated to a young and metropolitan public, the 500L S-Design special edition emphasizes the dynamism of the “Cool & Capable” Fiat model. Based on the Cross version, the new 500L … Continued

18 Sep

The New Fiat 500X sets Turin alight


The media drive involved 200 journalists from 20 countries, subdivided into 5 groups, with a total of more than 12,000 kilometres travelled. The event revealed the urban and crossover spirit of the new model, produced in a complete, connected range, rich in technological contents and with the new “FireFly” Turbo engines. Throughout the week, a … Continued

15 Aug

Exclusive Fiat 500 Spiaggina ’58 is the special birthday tribute to Fiat 500


Today marks both the birthday of the Fiat icon and the 60th anniversary of the famous 500 Jolly Spiaggina, the legendary little car’s first special series and symbol of the “Dolce Vita”. For the dual celebration, the Fiat brand presents the new 500 Spiaggina ’58, the exclusive special series with ultra-chic design touches and a … Continued

25 Apr

The New Fiat 500 Collezione to model in Fashion Shows across Europe


The new Fiat 500 Collezione will be touring major European fashion capitals before heading to London, Berlin, Madrid and Paris. Paying tribute to the timeless style of 500, the new Collezione special edition is modelling a splendid two-tone ‘Primavera’ outfit that announces that Spring is here. The ironic ‘500 Collezione. Inspired by itself’ advert is … Continued

22 Mar

The icon continues to evolve: the new Fiat 500 Collezione presented at the Geneve MotorShow


During the Geneve MotorShow, the Fiat brand launches a new special series dedicated to Fiat 500. With its amazing bi-color livery “Primavera”, this special series celebrates the 500’s timeless style and design, its iconic status and its ever-fashionable personality. The 500 Collezione features exclusive colour and material combinations, finely tailored workmanship and a fresh, sophisticated … Continued

21 Feb

Fiat Tipo: Functionality, Simplicity and Personality Turn Thirty


The Fiat Tipo – an innovative concept that continued the tradition of Fiat in a key market segment for the day – was introduced to the public on January 26, 1988. The Tipo family today celebrates its first 30 years of functionality, simplicity and personality. The car was developed by an international team of more … Continued

15 Dec

Five success stories for Fiat at Key Award and NC Digital Awards


The first Fiat short movie “See you in the future” won the Key Award for the “Branded Entertainment/Storytelling” category, while “Missing parts”, the video tribute for International Women’s Day, won the “Social, institutional, public communication, educational campaign” category. The “Missing parts” video also won the NC Digital Awards in the “Viral Video Advertising” category and, … Continued

16 Nov

Fiat is the Main Sponsor of the Turin Film Festival


For the third consecutive year, Fiat is sponsoring the major festival of cinema in Turin. Held for the 35th time this year, the TFF will take place from 24 November to 2 December. The TFF has chosen a fleet of ten Fiat cars, all 500X and 500L models, which will ferry guests around throughout the … Continued

06 Sep

Bulgari jewellery takes a trip in the Fiat 500


Fiat agree prestige partnership with Bulgari. 1,600 miniatures of the Fiat 500F have been produced for 300 Bulgari boutiques worldwide. These cars will be carrying magnificent items of Bulgari jewellery, symbolising the finest Italian taste and style. The 500 project forms an integral part of Bulgari’s “Roman Holiday” creative campaign. Fiat and Bulgari have agreed … Continued

19 Jul

Celebrations continue with another gift for the Fiat 500


The first Fiat short starring Adrien Brody garnered one million views in less than 24 hours   It has just gone live on YouTube and it is already a hit. “See you in the future”, Fiat’s first short which celebrates the 60 years of the Fiat 500, has just surpassed one million views in less … Continued

14 Jun

Fiat 500 Forever Young: Iconic model time travels to 80s Madrid


Fourth instalment of Fiat 500 Forever Young multimedia tour visits 80s Madrid Tour celebrates the legendary Fiat 500’s 60th birthday and record-breaking success Join the virtual tour at www.500foreveryoung.fiatpress.com One more destination to visit before global birthday celebrations on July 4th The iconic Fiat 500 will time travel to 80s Madrid in the latest leg … Continued

18 May

The Austrian Marcus 2017 award goes to the Fiat Tipo family


Fiat received two important awards from ÖAMTC (Österreichische Automobil-, Motorrad- und Touring Club) in the competition that rewards the vehicles with the lowest running costs in the Compact and Station Wagon categories The Austrian automobile club ÖAMTC has named the winners of the coveted Marcus awards for the fifth year running. In competition were 47 … Continued

14 Mar

Fiat 500, 60 years of history: Forever Young


With nearly six million vehicles sold since 1957, the Fiat 500 kicks off the celebrations of 60 years of great success. The new “Forever Young” badge will feature in all activities celebrating the anniversary. These will include a multimedia journey to discover the legend of 500 at www.500foreveryoung.fiatpress.com. The first tribute is the Fiat 500 … Continued

29 Sep

500 Riva parades in the French capital with the “Tender to Paris” limited edition


On the stand at Europe’s most glamorous motor show, Fiat is launching the 500 Riva “Tender to Paris” special series displayed next to the Aquariva Super, both in exclusive “Sera Blue”, the traditional colour of the Sarnico shipyard Fiat is shining in Paris with a symbol of outstanding Italian beauty, fruit of the meeting between … Continued

20 Sep

Fiat at the 2016 Paris International Motor Show


Fiat’s partnership with Riva leads to the meeting of two icons: Fiat 500 Riva goes under the spotlights, alongside an example of the Aquariva Super, the yacht that inspired its creation. Two symbols of Italian beauty. On the stand, all the members of the Tipo family, with the recent launch of the new Station Wagon … Continued

15 Sep

Orders Open for the 2017 Panda: Personality and Connectivity


The Panda is being refreshed while retaining the characteristics underpinning its success: personality, functionality and simplicity. One of the major innovations is the UconnectTM infotainment system. The dedicated Panda Uconnect app provides a simple, user-friendly interface with Android and iOS smartphones. Also brand-new are two body colours and two rim designs. The new steering wheel … Continued